What the hell is a "fractional CMO??"
Sounds made up.
Well, it kind of is, so let me break down the important bits:
Fractional CMOs are part-time executives. Not consultants.
Skeptical?
We take on all the same responsibilities as a full-time executive, for less billable hours. You get the benefit of strong leadership and saving money, we get the benefit of diversified income streams.
The main differentiator is that we are high performers with proven playbooks. Playbooks built over long careers that can be applied, alongside our unique leadership styles, to reduce waste and foster superior growth in our chosen industries.
Think of us as a well-optimized tool for our specific clientele.
Say, you're a tech founder and maybe you're ready for marketing after an initial seed, but you're not really sure how to go about it with your budget. Hiring an expensive CMO seems too much, but a marketing director might lack the insight, or vision, you need.
Agencies and consultants bill you for every little detail, so you're not keen on that, either. Besides, you like working with people day-to-day, asking questions, absorbing information. After all, this is your baby.
fCMOs save you money and effort without sacrificing the personal aspects of building a marketing team. You're getting experienced individuals who can plug-and-play a decade or more of strategy instantly.
There's also the added benefit of deciding to offer an fCMO a full-time position afterward, provided you got on well and the fCMO is interested.
Age is irrelevant. Total years of experience is irrelevant.
fCMOs cater to chosen clients with extreme precision and value.
Check some of my client work.
The work shown below may not necessarily reflect my personal choices, as much of what is created is according to direction from the CEO and Board. Though, this work does reflect some of my ability in execution and effectivness. Check it out!
Who I am as an fCMO and
human being.
I'm a storyteller. And not in the way that these "creators" are spewing it (well, kind of).
Being a storyteller to me means that I prioritize the wonder of human connection through tales of hardship, growth, and finding our way. Not selling some reductionist digital course for personal gain.
I'm a geek, dork, weirdo, writer, gamer, who's always been a bit of a loner.
I met my wife on my Disney internship and fell in love within weeks.
She was with someone else at the time so we parted ways. 6 years later, I went for it, now we're married (I win).
I'm obsessed with the human spirit and the power of intention and perception. I'm not a hustler/wizard/ninja/guru and never will be (Thank the good lord).
My favorite quote: "It is no bad thing to celebrate a simple life." J.R.R. Tolkien
My career has taken me from crafting compelling content to running high-stakes paid media campaigns, and everything in between.
I've had the privilege of working with a mix of amazing clients, from scrappy startups to mid-sized enterprises.
Here's a snapshot of what I've been up to as an fCMO:
Content Creation & Strategy: I love storytelling and have a knack for creating content that not only engages but also drives results. Whether it's blog posts, social media content, or in-depth articles, I've done it all.
Paid Media: Running ads is my jam. I've managed campaigns on Google, Facebook, LinkedIn, you name it. My focus has always been on getting the best bang for the buck and driving meaningful ROI.
Email Marketing: Designing email campaigns that don't just get opened but also convert is something I pride myself on. I've helped businesses nurture leads and build lasting customer relationships.
Social Media: From building brand awareness to engaging with communities, I've managed social media strategies across various platforms. It's all about creating genuine connections and fostering engagement.
Analytics: Data drives my decisions. Using tools like Google Analytics and SEMrush, I track and analyze performance, ensuring that every strategy is backed by solid insights.
Throughout my career, I've generated over $55 million in revenue and secured some pretty exciting deals. I'm pleased with my results.
People I work with say these things:
Let's set up a quick call to discuss how I might help you.
No charge, of course.
Franklin, TN
315-222-4248